Our Name

Our name comes from the Finnish word sisu and its meaning embodies the essence of racing and sport. Translated, it can mean perseverance, grit, and guts. It is that word shouted in every language at every race in the world: Go!  We like to think this word also describes us.

Our Sunglasses

ZiZU Optics are designed with the athlete in mind. Whether you are a weekend warrior or member of Team Canada. ZiZU Optics are the result of seeing the good the bad and the ugly of the sunglasses industry and developing a product that leaves out all the bad and ugly. We are pleased to introduce you to our line of eyewear which have been carefully designed and manufactured for performance and durability.

Our Promise

ZiZU Optics is committed to providing high quality eyewear to serious athletes at affordable prices. Moreover, we have focused on overcoming the weaknesses in sunglass performance that athletes have been enduring for years. Based on feedback from elite athletes, painstaking measures have been taken to develop eyewear which meet the highest standards required and pursued by podium athletes of all sports. We promise that you will be delighted by the quality, fit and overall performance of your ZiZU Optics eyewear.

ZiZU Optics - Durable, Dynamic, Inspiring – Just like you.