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Our main objective has been focused on the continuous improvement of our range of products, working constantly to reduce our environmental impact.

We look forward to seeing you at the following events:

December 11 + 12 2021: Candy Cane Cup at Nakkertok

February 11-13 2022- Eastern Canadian Champtionships

February 18-20 2022: Gatineau Loppet

About Us

Our Story

In 2014, after years of selling other companies’ products, Ari decided to start selling his own sunglasses. He had experienced the good, the bad and the ugly when it came to the sunglass industry and wanted to take what he had learned and turn it into a quality product people would love.

Today with the help of Catherine, Paisley the dog and their two daughters, ZiZU Optics is a family run Canadian company with its head office in Pembroke, Ontario. We make products that we love, and our hope is that you will love them as well.

Our Name

Our name comes from the Finnish word Sisu and its meaning embodies the essence of racing and sport. Translated, it can mean perseverance, drive, integrity, strength, relentless determination. It is that word shouted in every language at every race in the world: Go! We like to think this word also describes us.

Our Sunglasses

We are a proud Canadiancompany.

ZiZU Optics are designed with the athlete in mind. Whether you are a weekend warrior or member of Team Canada. ZiZU Optics are the result of seeing the good, the bad and the ugly of the sunglasses industry and developing a product that leaves out all the bad and ugly. We are pleased to introduce you to our line of eyewear which have been carefully designed and manufactured for performance and durability.

Our Promise

ZiZU Optics is committed to providing high quality eyewear to serious athletes at affordable prices. Moreover, we have focused on overcoming the weaknesses in sunglass performance that athletes have been enduring for years. Based on feedback from elite athletes, painstaking measures have been taken to develop eyewear which meet the highest standards required and pursued by podium athletes of all sports. We promise that you will be delighted by the quality, fit and overall performance of your ZiZU Optics eyewear.

ZiZU Optics -Drive, Integrity, Strength & Relentless Determination

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